Show and Tell

master thesis

There was a line that Dutch commercials had to use in the early 2000’s: “In het verleden behaalde resultaten bieden geen garantie voor de toekomst” or “Past results do not guarantee future returns”. In this master thesis I argued the opposite: when it comes to stories, the past (experience) does affect the future (expectations).

available in thesis library here

Whether we engage with stories, our environment, or how we remember aspects of both, we use shortcuts all the time. It’s convenient. Therefore, my research focused on the ways we understand and articulate our understanding of stories… through mapping them. Here I researched the advantages and pitfalls of mapping as another form of doing and/or presenting research.

Mapping, in this context, opens the door for investigating the potential (and limitations) of visual-based or time-based modes of research. ‘Show and Tell’ was the master thesis with which I completed the Research Master Literary and Cultural Studies.

The final thesis is a 150 pages long, with the argument and results presented over four chapters. The thesis contained two tables of contents: a traditional linear table of contents, and an alternative which was organized by reoccurring themes.

The layout design blends academic conventions and design practice, in order to adhere to academic standards while also streamlining the reading experience. For example, every chapter has its own colour tag that is used for both signposting within that specific chapter and in the bibliography.