For Queer Pride Groningen 2020 I developed a visual identity for online promotion purposes.
QPG 2020 consisted of a number of online and offline events due to COVID-19. Another part of QPG 2020 is the ongoing project ‘Queer Voices’ by Lenh Knaudt, documenting queer life and experience in Groningen.
Due to COVID-19, all promotion happened online, via social media. Events were either livestreamed or in online spaces, and on a small scale in outside settings. Queer Voices is being published on the QPG website throughout August and September.
Queer Pride Groningen has four main principles: no corporate involvement, an inclusive approach, pride as a protest, and community focused. In this second edition the theme was ‘space’. In the designing process I took elements of the previous year’s materials and fused the celebratory and radical aspects of QPG, with a little bit of space thrown in there.